Social media is web-based communication tools that enable people to socially interact with each other by exchanging information. It includes popular networking sites like Facebook, Twitter, Pinterest, Google+ etc.
Let us take an example to understand the importance of social media:
Suppose you have recently visited a haunted or a beautiful place with your colleagues and you have captured some beautiful moments. Now you want to share these moments with a far away friend.
Gone are the days when you have to wait till you meet your friends. Fortunately’ social media provides the platform like Facebook, Twitter etc. where you can share those moments instantly with not just one but many at a time.
How Social Media is advantageous to us:
1. Worldwide Connectivity:
No matter if you are searching for your old colleague, relatives, friends who dwell in another country or even your primary school teacher, social media is there to erase your hurdle. Even if you do not remember their name there’s nothing to worry. Social media optimization can help you reach them through people you may know. Sometimes you may lose your friend’s contact number or they may change their number but they will never change their social profile.
2. Easy way to explore new things about your area of interest:
Social media provides many groups and pages where people share their knowledge, creativity and many other useful information. All you need to do is, join your desired group or page and you will get the notification n of all the updates. They also provide the facility to share your own thought, ask questions, and reply to other's question.
3. Paid Advertising:
All the social media platforms want to generate money for which they have created their own paid advertising platform. Here you can need to invest few dollars and within 15 minutes you can reach your potential customers in social media.
Read the example below to get a clear picture of the above mentioned advantage:
If you are the owner of an online jewellery store, you would surely want to reach the potential customers but you are unable to spare ample time for your product's ranking through SEO. Here is where social media comes in as a blessing for you by providing you the platform where you get niche traffic like: Facebook, LinkedIn etc. Decide the region, age group, gender and their interest and run your campaign. Within 2-3 days you will start getting a good number of clicks & sales.
4. Make your own brand and add some more numbers to your earnings:
Social media provides you the opportunity to create your own pages or groups and start selling products through them. There are many people who are utilizing the power of social media to generate good income.
So what are you waiting for? Make your plan, log on to your profile and start generating money.
5. Brand Awareness:
We all are well aware of the fact that social media is the biggest platform now a day to make our products, services or brands go viral. Right plan and strategy is the only necessity to get success with a very little investment as compared to that of the traditional marketing. By the virtue of social media, big business houses have started hiring community managers or social media marketing managers to increase brand awareness and to reach potential customers.
Hope this post worked well in explaining you the term what is social media and how you can take advantages from it.
If there is still any doubt or questions then please feel free to ask me in the comments section below.
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