Do you know that SEO or Search Engine Optimization is one of the most searchable terms in blogging industry and also on internet? If you don’t know then these numbers and graphs can show you its power.
1. Search volume data through Google Keyword planner:
2. Interest trend over the time through Google Trend:
3. Interest trend by region through Google Trend:
This data I am showing you only through Google own tools because 24*7 we move around Google and its bots have eyes on our each movement and I think not any other tools can give you better insights than Google.
So through this article I will try to give you brief over view about what is SEO and what are its different types and techniques?
So let’s start with what is SEO?
SEO or Search Engine Optimization is a technique that helps search engines like Google, Yahoo, Bing, Yandex etc. finds and ranks your website or blog at the top of the SERP (Search Engine Result Page). It helps you to reach a good number of valuable organic visitors on your website or blog on daily basis.
Let us understand the SEO results with the help of an example:
Suppose you are looking for sunglasses and your search query is low cost sunglasses. As soon as you press the enter button, Google will show various results related to your query. Those sites which have a high ranking placement in the SERP or Search Engine Result Page will appear at the top.
To get a visual image of the SEO organic results and Google paid results, you can go through the snapshot attached below:
I hope now you got the clear idea about what is SEO? So after completing the term what is SEO the second term comes in our mind is what different types of SEO are?
So let me cover the term
Types of SEO (Search Engine Optimization)
Basically SEO has two types of optimization. The One is On-Page and the other one is Off-Page. Both have their own importance.
And Search Engine Times team experts took the advice from different-2 countries SEO professional and most of them say that On-page has 30-40% importance and some say both have equal importance on the search engine. So you can’t bear to avoid anyone of the two if you want your website to appear at the in SERP.
(a) On-Page Optimization:
On-page SEO refers to all those things you can do ON your website which helps you to rank up your website on Search Engines such as meta tags, website speed, internal linking, url structure, website responsiveness etc. it refers to how well your website’s content is presented to search engines. It not only helps in getting good search engine ranking but also increases the readability of the website.
(b) Off-Page Optimization:
Off-page SEO refers to all those things that you can do OFF your website to help your blog to get greater exposure such as article writing, business listing, forums etc. it helps in improving the position of your website in the SERP. It is true that search engine will take a while, but it has to be done in an ethical way to get long term result.
If you want to know more about what are advance level Off-page SEO techniques then check this article:
So after completing most of the things related to SEO the last and most important part comes is what different types of search engine optimization techniques are?
So let me explain the details
Techniques in Search Engine Optimization (SEO)
We often come across the term Organic SEO. Wondering what it is?
It is the most favorable food or technique for every Search Engine. If you provide it to them on regular basis then all the Search Engines are going to put you at the top of their page results. Apart from this there are mainly three types of SEO techniques. They are given below:
(a) White Hat SEO: This is the most popular technique to achieve higher positions in ranking on a long term basis. In this SEO technique you must have to follow the rules and regulations of search engines namely Google, Yahoo & Bing. No doubt it is a slow process but it is going to give you long term profit.
(b) Black Hat SEO: In Black Hat SEO, bloggers utilize the search engines loop holes or weaknesses of search engines algorithms to earn profit in a short span of time. Such techniques directly conflict with search engines guidelines. By following this technique you may get quick improvements in your search engines ranking but if you get captured by search engines algorithms than it will have dire consequences for your website and you may have to face serious issues. This is the most commonly used technique by the bloggers to generate money in short time.
(c) Grey Hat SEO: Grey Hat SEO is a combo of White Hat and Black Hat SEO. This SEO technique may help you to get higher ranking and traffic for your site, but the risk of getting negative results like techniques include article spinning, doorway pages, cloaking etc. cannot be avoided.
Hope this post worked well in explaining you the term SEO and how it can be helpful for you.
If there is still any doubt or questions then please feel free to ask me in the comments section below.
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