Google Adwords is simply a Google advertising platform that may drive the interested people to your website. Adwords allows taking the advantage of search conducted on regular basis. After you create an ad for your business, your next task is to choose the place where you want your ads to appear. It may be on the top of the page, 1st page or just next to the relevant search result.
The concept is simple; you just need to enter the keywords related to your products or services in your campaign, and Adwords will show your ads when someone will search for that related words.
So how does Adwords work?
Suppose you want to search for “digital marketing agencies in delhi”. So you type on Google search bar. Google will count billions of web pages, blogs, and other listing sites to find the most relevant results in accordance with your need.
These are your search results:
In this picture, digital marketing agencies in delhi are having thousand of search results here. You can see that not all but some businesses are listed into the top results.
Google Adwords gives visibility even if your website is not into the top results. It helps your business to appear infront and grab attention of your valuable customers through the Google advertising platform.
So when users search for any services, he will find your business and will click on your ad and becomes your customer.
The example below explains how Adwords can help your business to grow:
For instance, you want to attract customers in your local area. Here Adwords come to your rescue by providing you the facility regarding when and where you want to show your ads. This will help you to target your customers in your region. Your ad will appear to your targeted customer when they will search for it.
Reach Customers across the web:
With the help of Adwords, you can also display your ads onto the thousand of websites across the web. Your ads will show up when potential customers visit the websites related to the products and services you offer.
For Example: If you sell Holiday Packages then your ad will appear on the website related to the travel, adventure and sports etc.
Suppose somebody searches for Kerala holidays packages and while searching he comes through your ad and it may give him the lure to buy products from your site like below attached image.
In Adwords, you need to pay only when customer clicks on your website. Otherwise you are not required to pay a penny.
I hope this article must have given you a clear idea about Google Adwords and how it can be effectively used for your business. A great way to attract more traffic and reach your target audience.
Share with us your experience with Google Adwords. Did you find it interesting or a waste of time?
For any doubt or questions, feel free to ask me in the comments section below.
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