It can be a challenging task for webmasters and website owners to keep new websites indexed in Google. The main purpose of this article is to uncover potential reasons why your website pages not getting indexed. Sometimes in order to fix this issue, you must dig deeper to uncover the main reason of not indexing your website pages.
If your web pages are not indexed by Google and other major search engines, nobody will ever find your content in the search results. Not indexed pages indicate that Google or other search engines are not able to crawl pages easily.
In order to determine what pages are indexed or not use the site: operator. Verify the status of your XML Sitemap Submissions in Google Search Console.
When you cross-check the status of your overall indexation. Each will give you the different numbers but why they are different is the whole new story.
1. Meta Tags:
This is the initial step you should take to ensure that the pages that are not getting indexed are without these meta tags in the source code: <META NAME=" ROBOTS" CONTENT=" NOINDEX, NOFOLLOW">
See Below for an Example:
2. Robots.txt File:
Robot.txt file is the part of robots exclusion protocol (REP). Before indexing a website content, spiders of the search crawlers will look for a robot.txt file. This is the first file on your website which Google or other search engine crawls. This text file found in the root of website folder which communicates a certain number of guidelines to search engine crawlers. For instance, if your robots.txt file has this line in it; User-agent: * Disallow: / it's basically telling every crawler on the web to take a hike and not index ANY of your site's content.
Sitemaps keep a list of URLs of a website in sitemap files to help search engines understand website structure. XML sitemap on your website support search engines to crawl the website. Search engines index only those pages which have been crawled, so keep feeding the old/broken links in Webmaster Tools doesn't make sense if your sitemap isn't updating for some reason. Always check, after you have addressed the issues that were pointed out to you in the webmaster tools dashboard, that you've run a fresh sitemap and re-submit that.
4. Slow Page Loading Time
Page loading is an essential factor for indexing a page. If your web page speed is slow and it is taking extra time to load, then there are more chances that crawler overlooks the page. If the service experiences frequent downtime, then it has the least chances of getting indexed. Always ensure that the page loading time is 200 HTTP header status. Having a fast page loading speed means greater chances of the webpages to get indexed by Google.
5. Duplicate Content is Interfering with Crawlers
Technically duplicate content impact search engine rankings because it appears in more than one place on the internet and makes it difficult for search engines to index the relevant content to a given search query. If you’re following best practices for content marketing, this shouldn’t be an issue, but there are circumstances where duplicate content can exist on your site—such as variations of a “master page” designed for slightly different audiences. If Google detects multiple instances of duplicate content, search engine crawlers can become confused and abandon indexing your site altogether. The easiest way to correct this is to get rid of the duplicate content. If deleting the duplicate content altogether isn’t an option, you can use 301 redirects or selective robots.txt files to ensure that Google only crawls one instance of each page.
There is a solution to each and every kind of marketing problem that should help you to get ranking your web page. Thus, the mentioned above five reasons provide a comprehensive glimpse about the major factors that lead to Website Pages not get index.
Some other obvious reasons that your website or pages might not get indexed is because of the .htaccess file, bad hosting, URL parameters, are involved with shady link farm tactics etc.
Does anyone have anything to add to this post? We think We've covered most of the indexation problems, but there's always someone smarter in the room. (Especially here on Search Engine Times)