Google is growing smarter day by day with some of the specialized algorithmic changes affecting search engine rankings. Forever evolving, these changes are constantly misunderstood by many marketers so there remain some myths about search engine optimization. This guide is updated to describe obsolete SEO practices that you should leave behind in 2017:
Myth 1: You must submit your site to Google
This is no longer required. Google crawlers do this for your website. More important for you is to block crawlers via your robots.txt file from indexing pages that are not actually ready.
Myth 2: More links are crucial than more content
Though link building is still important, but is now more about quality than quantity. Don’t invest in link building if you have quality content, which is user-friendly. Quality content on blogs, websites, marketing offers, guest blogs etc. will attract more links over time.
Myth 3: HTTPS encrypted site has nothing to do with SEO
This is not true as Google uses HTTPS as a ranking signal in about 1% of global queries for now but it will become more important over time.
Myth 4: Keyword Optimization is the key
For Google, intent matters more than the actual word and its visible from its latest updates. Focus on quality content that may also use synonyms, create lists or explan ideas.
Myth 5: The H1 is the most important Onpage element
The title tag no longer matters, so try placing the most significant content upfront and near the top of the page. Use a clear headline to inform users what the page is all about.
Myth 6: Mobile speed doesn’t matter
Mobile speed was always a crucial factor but in 2013 after Matt Cutts hinted that slow web pages will come under negative factor till that day it has become more important than before.
Myth 7: Keywords should match exactly
Leave worrying about exactly matching keywords as Google is smarter than ever. Focus on writing in a way that informs the readers not the search engine. Google prefers your content to be customer oriented.
Myth 8: Home page needs a lot of content
Keep your home page simple with only crucial information like who you are, what you do, your location, and so on. Don’t try to overwhelm or underwhelm users.
Myth 9: Local SEO doesn’t matter
This myth has to be fixed at any cost. With a July 2014 Pigeon update, Google algorithm helps to raise the ranking of local companies.
Myth 10: Buying an expired domain is good
The only reason to buy an expired domain is – it’s the best domain name for your website. Many abandoned domains have serious issues including spamming that may have them permanently removed from Google. Be sure to check the history and to confirm it is not blacklisted.
I hope this article on the “Top 10 SEO Myths” will help you to take the right SEO actions in 2017. If there is any doubt or questions regarding the above article, please feel free to ask them in the comments section below.
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