How to Create a Text Ad in Adwords – Search Network Campaign in Right Way

About Author

Abhishek Nigam

Abhishek Nigam

A Digital Marketing Consultant, Abhishek has an experience of more than 3.5 years with some of most renowned brands like LG, Crunchbase, Porch.com, VLCC, HomeShop18, Gaadi.com etc. His expertise lies in SEO, SMO, PPC, Affiliate, Facebook Advertising and Market Places along with sharing his views on blogs. He is the founder of www.SearchEngineTimes.Com base in the year 2016 and is based at South Delhi. This online portal offers latest news and information related to search engine marketing.

4 thoughts on “How to Create a Text Ad in Adwords – Search Network Campaign in Right Way

  • Abhishek Nigam
    April 24, 2017 at 8:51 pm
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    Hi Abhishek,
    I am Praveen. I am working with a digital agency as a PPC executive. I am regular reader of your blog. I like your writing way too much. There are only few bloggers in India who write as detailed and unique content you write.
    I need support from you for my company website. Right now I am running PPC campaigns for my company website. And its cost for per conversion is going too much high. It’s around 1000rs for per conversion.
    Can you give me some ideas for reducing my cost of conversions? Looking for your kind feedback on this.

    Reply
    • Abhishek Nigam
      April 25, 2017 at 6:46 am
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      Hi Praveen,
      You can do few things for reducing your conversion cost.
      1. Use Keywords in your ad-copies and landing pages.
      2. Show USP’s on ad-copies and ad extensions.
      3. Find out keywords on which you are getting conversions make a separate campaign for those keywords using exact match keyword type.
      4. Check your search term report on daily basis and add non relevant keywords in negative.
      5. Also check these few reports on daily basis: Device Report, Auction Insight Report, Search Term Reports, Expenditure Report and Location Report. These reports will give you a detailed idea for making your next level strategy.

      I hope these few points will help you in reducing your cost of conversions.

      Reply
  • April 25, 2017 at 5:42 pm
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    Hello Abhishek,
    Thanks for the suggestion. I have start working on your given points. And my last doubt is which extensions I should use in my ad-copies for better response.

    Reply
    • Abhishek Nigam
      April 27, 2017 at 6:50 am
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      @Praveen, for now you can use site and callout extensions. There will make your adcopies bigger and engaging.

      Reply

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