Every day we come across so many articles regarding the use of email marketing for our business but then the confusion lies in which one to go for? Which is the best? Mail Chimp? Aweber?
To end the confusion, I have come up with Aweber vs Mail Chimp, a comparison to help you have a better understanding of both the email marketing tools.
Mail Chimp and Aweber are tools that help one do the following:
- One can import as well as host a mailing list. It enables one to capture data through the sign-up forms.
- Newsletters can be created to be sent to the subscribers.
- An easy way to review statistics related to your email marketing campaign.
Aweber and Mail Chimp, both offer various types of newsletter templates to choose from which can be utilised for different organisations and applications. Be it sports, e-commerce, events etc. Aweber provides around 700 templates whereas Mail Chimp has about 300. Since both of them have the facility to tweak and change according to the requirement, making the task easier to accomplish. There’s one more similarity in both the tools. The email templates themselves change as per the device it is being viewed on.
2. Auto Responders:
In both the tools, you can easily set up a series of follow-up emails. Mail Chimp offers one to setup autoresponders in such a manner that only a certain set of people will receive the follow-up email which is based on when they signed up for your newsletter.
With Aweber however, this is not that easy to do. Each subscriber is tagged with a message number which depicts which follow-up emails they have already received. In order to prevent a subscriber from receiving a specific follow-up email, one has to set the subscriber’s message number to be higher than the email sequence number.
Aweber’s method of managing follow-up emails will help you to know exactly which subscriber has received which follow up emails and when.
(1) Mail Chimp has the following plans available:
- “Starting Up” is a free trial plan which allows one to send 12000 e-newsletters to be sent per month along with having an email database of about 2000 records. A good option for people on a tight budget but one is not allowed the autoresponder feature.
- Coming to the “Growing Business” plan which is also based on the list size like Aweber, just that the pricing bands are narrower.
- 0 to 500 subscribers – $10/month
- 501 to 1000 subscribers – $15/month
- 1001 to 1500 subscribers – $20/month
- Last but not the least, “Pro Marketer” plan is quite expensive compared to Aweber and along with the costs of the “Growing Business” plan, one has to pay $199/month. After this hefty sum, one gets more options for split testing, better segmentation, additional API access and other advanced features.
(2) Aweber has the following pricing options:
- Hosting and emailing a list up to 500 subscribers – $19/ month
- 501 to 2500 subscribers – $29/ month
- 2501 to 5000 subscribers – $49/month and so on.
There is one important drawback of Aweber. Say for e.g. you are using the $19/month plan where you get the option of having up to 500 Subscribers and unknowingly or by mistake if that list exceeds to even one extra i.e. 501. You will be charged $49 which is the cost of the next level plan without any notification.
Hence, be very careful while going through the details of the plan. Though we cannot deny that Aweber has some great features and if you are thorough with the plans and policies and accept them, it can be great email marketing tool.
The Aweber interface is quite traditional. Once you log in, you can see a horizontal primary navigation with options like messages, subscribers, and reports. One can easily locate all the important options.
Mail Chimp, on the other hand, has very minimal interface. No drop down menus and a small primary navigation which makes it a clean looking interface initially but that isn’t the reality. Locating key functionality is a little difficult.
5. Editing E-Newsletter:
Both the tools offer one to move, add and edit elements such as images, text etc. Aweber allows you to tweak or edit then and there just by pointing at the copy whereas in Mail Chimp you have to do that in a spate box making it a little time taking.
Though it is easier to figure out what your email will look like in different devices in Mail Chimp, the preview mode is unavailable in Aweber.
6. Split Testing:
It is a crucial feature of email marketing and comes down to the pricing of the split testing options. Talking of cheaper options, Mail Chimp allows you to check three different versions of your email compared to four different versions of checking email by Aweber. I would also like to add that, if you are ready to pay a good sum, Mail Chimp can actually allow you to check eight different versions of a newsletter.
7. Email Tracking:
For those using Aweber, you can easily tell you regarding who has opened your email, the links that they have clicked etc. Mail Chimp, on the other hand, gives no such information. It puts stars next to each subscriber which makes it difficult to analyse the interest and quality of readers. It doesn’t track emails either. Whereas Aweber tracks even the clicks.
Aweber undoubtedly has the better support. It offers both phone and email support whereas Mail Chimp only offers email support.
In case, you have a certain important matter, you still have to wait up to 24 hours to finally get a response from MailChimp. It is definitely easier and more preferable to choose Aweber.
Both of them provide a detailed statistics regarding your performance. In Mail Chimp, you can easily view e-newsletters by URL’s clicked, activity, e-commerce etc. It also reviews each and every member of your list, so that you can focus on people who are actually interested and craft messages targeting them. One can also compare their own campaign with other similar campaigns to get a better analysis. With Aweber, you can create segments directly from reports.
10. Send Time Optimisation:
This feature in Mail Chimp allows you to send you e-newsletter at a time when it is most preferably going to be opened/ seen. This is definitely a great feature and can help one a great deal. Unfortunately, Aweber doesn’t have this facility.
11. Different Languages:
Mail Chimp and Aweber, both provide the user the option to send their confirmation emails and thank you pages in varied languages. Mail Chimp provides this functionality out of the box, making it the more preferred one.
As we come to the end. I have discussed the things that both Aweber as well as Mail Chimp can provide. They are equally good in their own way. Yes, there are some issues and minus points with both. Thus the deciding factor will be your business and what suits you the best.
I hope you like the article and it helps get rid of the confusion. Meanwhile, try the tools and tell me about your views regarding which one is the best.
For any doubts or questions, please feel free to ask me in the comments section below.
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