To boost up the ranking of your blog, writing compelling and engaging content on a consistent basis is the core aspect. Focussing on quantity while writing a content is not going to serve the purpose of your blog. In order to draw the reader’s attention you need to have great content on your blog. Quality writing will help people find your website, bookmark it, link to it and tell their friends too.
So here we are with some ingredients that make great content.
1. Identify the goal of the content:
Before you start writing you need to be well aware of the fact that what your content is about and who is the target audience. Knowing your goal will help you to concentrate on the required field.
2. Think yourself as the reader:
Make your mind-set as per the reader’s mind-set and write the way they would, because your content is for them. Don’t use your views. Explain it from their point of view.
3. Use relevant information:
Keep your goal in mind and put only that information which supports your goal. Using of irrelevant and unnecessary information may confuse your reader and they may loose interest in reading your content.
4. Use sentences easier for readers:
Do not confuse your reader with complicated content writing. Remember your writing has to be engaging, not complicated.
5. Use of catchy title:
It’s not enough to write the best content. Headlines play a very big role in a blog’s success. Using a catchy title will grab many viewers attention to click on to your blog.
A less time consuming way to come up with an eye catching title is by using a catchy title generator tool. Some of such tools are mentioned below:
(a) Teak Your Biz Title Generator
This content marketing tool generates hundreds of headlines for your content. Among the long list of headlines, you are sure to get some amazing ones to fit your content.
(b) Portent’s Content Idea Generator
This is another tool for catchy title generator. All you need to do is insert the subject of your content and a title will be automatically generated.
(c) Hubspot’s Blog Topic Generator
It is an easy tool for blog topic generator. You just have to enter your keyword in the field and five titles will be generated for you.
(d) Content ldeator
Here again you have to enter a keyword and click the “Great Content Marketing Ideas” button. Wait for a few seconds and here it is- a list of awesome headlines
Choose the best one suited for your blog.
6. Make the presentation of the content very attractive:
You have to present your content in such a way that can drive viewer’s attention towards your content rather than your competitors.
Below are some tools for preparing an awesome presentation:
Prezi will help you make your presentation which people will love to watch.
Powtoon works by creating animated elements. It will create such elements for your slideshow quickly and easily. This PowerPoint will bring a touch of fineness in your presentation.
7. Add some graphic designs:
Worried about hiring an expensive graphic designer to create beautiful infographics?
Leave your worries behind and choose the cost free “Piktochart”. This tool will solve your problem in a minute by designing infographics, presentations and many more.
8. Content should be free of errors:
The content you are going to publish must have to be free from any kind of grammatical errors, spelling mistakes and other errors. “After the Deadline” is a mind-blowing tool which will help you check out all sorts of error in your writing.
9. Duplicate Content Check:
The last and final point is you should check your content at the end of work completion that it should not have plagiarism more than 30% otherwise it may create problem in the future. For this purpose you can use the tool copyscape.
Follow the above tips and get loads of visitors to click into your site and get counted among the top rankings list.
Hoping that these content marketing strategies help you come up with interesting and engaging content. Do share, if you found them useful or not?
For any doubt or questions, feel free to ask me in the comments section below.
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