YouTube is a great opportunity to stand out from the crowd and achieve the best marketing results. It isn’t just enough to post a video and expect to get views and subscribers. With more people focusing on promoting video content, the competition is fierce. So, how will you promote your channel? Which is the best strategy to follow? Stop being confused and read the article.
Here, we will be discussing 53 different ways to promote your YouTube channel which would also help you grow, get more views and subscribers too.
1. True View Advertisements:
We all have come across these 15-30 sec ads or the ones that have the skip option. These are known as the True View ads. If you are okay to splurge then do try creating video ads. It is an effective way to make people aware of your YouTube channel.
In-stream ads are the ones that play before or during another video from a YouTube partner. The viewers get to see five seconds of your video and then are given the choice to keep watching or skip it. You only pay when a viewer watches for at least 30 seconds or till the end of the video (whichever is shorter) or either clicks on a card or other elements of your in-stream creative. Do remember that it’s the first 5 sec that matter the most, that’s where you have the chance to attract the audience and that would compel them to watch the rest.
2. Use External Annotation:
It is a powerful marketing tool which can be used to increase engagement, subscribers and viewership to your videos and YouTube channel. You can link to any of your associated websites directly from your videos using cards and annotations. You not only direct traffic, give information but even decide where to lead or take your users to. They can be asked to contact for a quote, register for a webinar, download PDF, subscribe to your email list etc.
3. Video Remarketing:
A lot of time people visit a website but at the end check out. These are people you have to target and get hold of. You can use Ad words and Facebook Remarketing to target these people. When you keep trying, it could turn out that some among them might actually get interested. That’s where your victory lies.
Contests are exciting, fun and people love them. Hence, a contest around your channel could be really cool. You not only garner a lot of interest but simultaneously increase your viewership. What better way to spread the word?
5. Business Card:
Traditional marketing is still very much there. Business cards are quite effective when it comes to marketing your YouTube channel. For more impactful results, the card should include your YouTube name, links to your social clutter.
6. T-Shirt Marketing:
You might have yourself seen a lot of people sporting t-shirt’s promoting a certain brand. It is a great way for brand recall by promoting your YouTube channel through this strategy. Create your custom t-shirts with your channel info. You can also sell it or give it your family, friends etc. More the people wear this t-shirt, more the promotion.
7. Branded Accessories:
Similar to t-shirts, one can try this strategy with various other items/accessories. Like pencils, erasers, phone case and, pens etc are some of the examples. Every time someone uses one of these, it will not only increase the recall value but urge people to check your channel. Do not forget to mention you’re You Tube channel name and url.
8. Email Marketing:
Collecting email addresses can never go waste. It can actually create wonders for your channel. You can inform the viewers about a new update or videos straight into their email inbox. You can also create a newsletter which can do wonders for your channel and video brand. It allows you to notify your fans and viewers directly in their email inbox. If interested, you can use a program like Mailchimp.
9. Social Media Profiles:
Social media undoubtedly is a great way to grow your channel. One should definitely use Facebook, Google Plus and Twitter for marketing. Another widely used social media platform by most of the You Tubers is Instagram. Not only exposure but one can even build a strong presence with their tweets, post and updates etc. Ideally, you should have a separate account for your YouTube channel rather than using your personal profile.
A blog helps create a following outside of YouTube. Every blog post by you brings visitors from search engines. These visitors can then be then converted into your viewers. For best results, try placing your YouTube videos at the end of each blog post or on your sidebar for best results. Another tool that you can use is YouTube subscribe widget. This can be found on the Google developer’s web page. Through the help of this tool this, readers can subscribe to your YouTube video with just one click!
11. Allow Embeds:
YouTube videos give you the option to allow embedding or disable it. By embedding your videos, others can share your content on blogs and web pages. You can easily add it by copying and pasting the link through the “Share “option. Every time someone wants to embed the video, it results in more exposure.
12. Video Search Engine Optimization:
By optimizing your YouTube videos for search engines, you can get more views. It involves adding relevant keywords and phrases to your videos which makes it easier to be found by search engines like Google. Keep in mind that the keywords you use are very similar to the search queries done by people. When people search for things related that are similar, they can come across your video. The keywords/phrases can be placed in your description, file name, tags and title.
Forums is a platform where discussions happen. You should try and be a part of such discussions whenever the topic is relevant or related to you. When you give the audience quality answers and discussions, they will be enticed to visit your channel.
14. Going to Vidcon:
VidCon is the largest gathering of online video creators and YouTube lovers where you can meet and network with creators of other channels as well as those involved in your industry. You can even plan to collaborate with another YouTube creator. It is also a chance to meet with your viewers and followers. A great long term strategy to stay connected and maintain relationship with the viewers. You can also get a better understanding and knowledge regarding your industry by attending speaker panel where stalwarts and experts of the field share their views and ideas.
15. Meetup Group:
A group of YouTube video creators gather to discuss the latest trends, growth strategies, and tips etc. This meeting can be done on a weekly or monthly basis. This helps one know about the new marketing strategies and at times collaborate with other creators as well.
16. Collab Videos:
We have already discussed this in a lot of other points as well. It is a cool and effective way to increase your viewership. It allows you to cater to a bigger audience as you will get viewers from other different channels as well as the followers of the person you have collaborated with. This involves 2 or more channel owners producing a video together. The person who uploads the collab video to his or her channel usually provides a mention and link to the participants.
17. Speak at Events:
When you participate in an event as a speaker, you showcase your expertise. Any opportunity where the event is related to your channel, you should try and be a part of it. For e.g. if you create videos on education, you can be a speaker at an event that focuses on education. Try and look for events which have a good attendance. This way you are subject to a wider audience who can turn into your followers.
18. Blog Commenting:
It is another way to let people know about your blog. Usually blogs require you to fill up two fields which are name and your email. Some blogs do have an optional field called “website” where you can mention your channel Url. Hence, when someone sees your comment and clicks on your name, they will be directed to your channel.
19. Video Commenting:
When you leave a comment below a You Tube video, you let a lot of people know about your channel. As more and more people like your comment, it would appear higher and in a way make people want to go and visit your profile along with your videos.
20. Sticker Marketing:
It is actually very simple and easy to do. You just have to place branded stickers in frequently visited places and you’re done with making your channel popular. The sticker should have your channel url, YouTube name and a good tagline. The font used should be big, readable and to the point information. You can place them on bus stops, message boards, doors etc. Do not forget to seek permission before placing the stickers.
21. Word of Mouth:
The best way to market your channel is by talking about it. Talk to your family, friends, colleagues etc. The more people know about it the better it would be for your channel. From one person to the other, it will keep going on. You can also attend various networking events to meet new people and mention your channel too. Word of mouth is a very strong tool to promote oneself which should never be underestimated. Creating a positive buzz is the best thing to do.
22. Advertise on Your Car:
With everything put to use for promotions, why not use your vehicle? You can place your ad on doors of your car or on the trunk etc. Every drive would lead to new viewers. Keep in mind that it should be easily readable from a distance and with the required information.
23. Write for Magazines:
By writing for a magazine, you not only are providing great content and showcase you’re the knowledge you have about the industry. Look for magazines that publish content similar to yours. In your author bio, you can mention your YouTube channel. This will help you in transforming your readers into subscribers. Get Published in the Press.
24. Getting Published in the Press:
Like magazines, you can also write for the local newspapers. Try contacting the editor for the content or information you have. Another way is to do interviews. You can find journalists frequently taking some or the other interview for their own content requirement. Here, you can promote and get the name of your You Tube channel mentioned in return.
25. Start a Podcast:
By starting a Podcast, you can have a separate following other than your channel. You get a chance to share more content and information to people who like and follow you. Cover topics similar to your channel. For e.g you make video on nutrition. You can make a podcast on diet tips, healthy meal ideas, facts about health etc. Do not forget to mention your channel name.
26. Interact with Your Audience:
Taking the time to interact with those that support you is not only the right thing to do but it is important for long term growth. To make viewers feel appreciated, it is necessary that you engage with them. One of the ways you can interact with them is through Twitter. Try replying to people who watch your videos. When it becomes evident that you are connected you’re your audience and even reply back, others can join in too and become your new subscriber in no time.
27. Email Signature:
Are you one of those who use your email account often? If that is the case then you can create a custom signature with your YouTube channel information. With this, you can also include links to your social media pages. For every time you send or reply to an email, your YouTube info will be shown at the bottom of the message.
28. Guest Posting:
To write and publish an article on someone else's website or blog is what guest posting is all about. Look for websites that are related to your channel and have good traffic. It helps build brand awareness and connect with a completely new audience. A great way to drive new traffic to your website.
29. Rent a Booth:
You can rent a booth at an event or trade show too. When someone visits your booth, you can giveaway branded merchandise and t-shirts which has your YouTube info. As the number of people using these branded merchandise increases, the higher your potential viewership. It gives you the chance to network with visitors who may be interested in subscribing to your YouTube channel. Press that is covering the event could feature you as well.
30. Host a Workshop:
Hosting a workshop is a pretty cool idea. For e.g. someone into crafts and DIY can conduct a workshop making people create interesting things out of commonly used items or things we assume as waste. So, when someone looks for a similar niche they can consider it as their go-to option. People not attending your workshop will still give your channel a close look.
31. Google Plus Community:
When you start a Google+ community page, you are giving people a platform to discuss topics similar to your channel. While you are setting up your community page, you can add a link to your YouTube profile. You can post your views and question answer sessions to get even more exposure. It depends on you to keep it public or private. People can be invited as well. The community page can be set up as public or private. You can also invite people to join.
32. YouTube Fan Finder Program:
With YouTube Fan Finder program, you can submit up to 5 advertisements for your channel. It is a free promotion tool where you pay nothing. These ads are later shown on different YouTube videos to an audience that is actually relevant to your channel.
The sole aim is to promote your YouTube channel to audience that will not only love but even find these videos engaging as well. The first five seconds should be really good. It should be short video clips that give a glimpse of what the channel is about. Whenever a viewer clicks on the channel ad, they are directed to your profile.
33. Use Hashtags:
When on social media platforms, do use hashtags. Be it Google+, Twitter, Facebook and other social media platforms that allow one to use these hashtags. It helps to increases your potential reach. Anyone looking for your hashtag will come across your post, whenever they search for it. Only use relevant hashtags when you create a post which is linked to your YouTube video. Someone who is making videos on cooking could use the hashtag #cookingtips, #cookeryshow or #recipes. With hashtags, you can reach people who might not be currently following you.
34. Compelling You Tube Thumbnails:
You can create custom thumbnails to attract viewers. We cannot deny that images play an integral part to draw attention. It helps it in giving a distinct identity and certain uniqueness. For each video create an attractive thumbnail. Make your font is readable after being reduced to a thumbnail. The images should be relevant. You can try different kinds of styles and find for yourself which gives you the best click thru rate.
35. Encourage Sharing:
After you have completed your video, you should ask your viewers to share the videos. It is a must to ask your viewers to share your YouTube videos. You can ask them to share it on social media or with their friends. As more and more share, it leads to generating awareness and visibility. This way you grow your audience too. You can also reward your viewers by having contests or offering them some incentive.
36. Use Playlists:
It is a custom list of videos on YouTube which appear one after the other. Once the first video is over, it automatically starts playing the next in the list. Rather than a single video, you should send a playlist. Create a playlist of your recent videos and send it to visitors. This increases the chance of viewers watching more than one video.
37. Article Submission:
One of the most successful ways to promote your You Tube channel, article submission involves one to post an article on a different website. Try and find websites which go with the theme of your channel and are related to it. It is crucial to be very particular about the targeting of the audience. If the website isn’t related to your niche, it will obviously not reach the right people who could actually be interested. Do remember to make the article engaging and fun. You can also add pictures and video to attract the readers.
38. Awesome Title:
Titles play a key role in promoting your You Tube channel. Therefore, it should definitely have great titles. It should be something new, catch and have keywords. A great title can attract a lot of attention. It should be so fascinating that you just have to watch it.
39. Create Consistent Video Content:
The more, the merrier. We have all heard it and that’s totally true in the case of creating videos. The more videos you create the more pathways to your YouTube channel. You have to be consistent or else in no time you will lose your followers. They will unsubscribe. You should have a proper schedule as to when to post the video. It can be weekly or as per your convenience and viewers can expect your next video around the same time or day. With every new video, you get the chance to feature in different search results.
40. Host a Webinar:
Webinars are quite popular these days. A good way to present information online and brand your YouTube channel. You can use it to give lessons, provide info, and build relationships with those interested. For example, let’s say you create videos on smart phone reviews. In this case, you could start a webinar for smart phone buying tips.
It is almost the same as conducting a workshop and to build your presence. You can ask the viewers to ask any doubts or questions in their mind. This enables you to connect you’re your followers.
41. Social Bookmarking Sites:
Some of the most popular social bookmarking websites are Reddit, Digg, and StumbleUpon which have the capability to make your video are go viral. These sites are full of people who are looking for something new. Before you start, you need to do some research to know the vibe and feel. By doing this, you can figure out which suits you the best. Thereby helping you get the best results. As the users start liking your video, it will go on to rank higher and ultimately receiving a lot of traffic which means tons of views for your channel.
42. Youtube Tags:
Many You Tube videos have phrases like, “5 Questions Tag” or “Get to know me tag”? You will find that most of the videos creators use the same You Tube tag during the same time frame. This helps them get more views from viewers who could be looking for the same tag. It also starts appearing on the right hand sidebar while the viewers are engrossed watching a different video with the same tag. It truly is an amazing marketing strategy.
43. Question and Answer Videos:
Loyal viewers are hard to find and harder is to make them stick around. What should you do to create a long term relationship? You can have question and answer videos. Viewers have a lot to ask and you will get a platform to share your views and answer things they would want to know. Ask your viewers to leave their questions in the comments section and you can later make a video answering those questions. It will help you grow your audience and let them know that you actually love and appreciate them.
44. Print out Flyers:
Honestly, this still works and lot of people even use it till today. It is quite easy. Start by creating a design on your computer and print it out! Hand them out or place it in busy areas. Thus, making it visible to a huge mass of people. Do mention your social media link too.
45. Use QR codes:
These are those square shaped barcodes which can be scanned by using your smart phone. QR (Quick Response) codes can be easily linked to your YouTube channel. It is a popular way to share information. There are tons of QR code generators that are available online which can help you create one that directs people to your YouTube videos. You can place these codes on your flyers, business cards and on other promotional items.
46. Public Bulletin Boards:
You must have seen bulletin boards at places like universities, libraries, and many public locations. A form of advertising your channel by posting flyers or other promotional print outs. One can even post information for their podcasts and webinars. Do a little research on the group that you want to target and use bulletin boards that are most frequently visited by that specific age group. Your post should be something different that sets it apart from the crowd.
47. Partnering with a Brand:
You will find a lot of brands and companies willing to partner with content creators. This way, you give them exposure through your videos and in return, get advertising from the brand.
48. Google Hangouts:
These days we keep seeing a lot of YouTube creators using Google Hangouts to interact with their followers. Another great way to engage with your audience. Now, you can be out there, live!! You don’t have to make a video to answer questions from your viewers. After you are done with the live stream, upload the footage to your YouTube channel. Other than this, you can provide info, tips and other facts about the industry you cater to. People looking for similar topics can come across your channel and actually start following it.
49. Create a Facebook Group:
You must have come across Google+ communities, in the same manner you can create Facebook groups. It would be the perfect place where you can discuss stuff related to your channel. You can keep the group to be open or invitational. With this group, you can create a community around your channel. A great way to share info related to your channel, updates, videos, get reviews from your followers and so much more.
50. Spy on Competitors Videos:
This is the first and one of the most important move that you just have to make i.e. keep a close eye on your competitors. You should know what they have done and are up to. With the information that you have collected, find out how you can improve and implement those ideas. You don’t have to behave like a copycat though. What works for them, might not work for you. It is completely fine to be aware of the latest happenings but at the end of the day it should be your own plan and strategy.
51. Set Homepages to Youtube Channels:
Every time you use an internet browser, it starts with a homepage. Wouldn’t it be great if it was your YouTube channel? In other words, everytime the internet is used, it will be your channel that crops up on their screen. Initially, you can ask your friends and family to do it and later move to computer cafes, libraries etc.
52. Interviewing Influencers:
Find out the influencers present in your industry. Get in touch with them and approach them for an interview. The interview can be in person, recorded, on hangout or Skype. It is always a great influence and of interest to people when an industry expert shares his/her views.
53. TV Ads:
You can promote your You Tube channel through TV ads as well. Create engaging and out of the box ads to let people know about your channel. You also get to reach a wider audience that regularly watches television and you never know when they can become your subscribers.
With this, we come to the end. YouTube is an amazingly valuable and a very powerful social media platform. Try these different ways suggested above to promote your You Tube channel and share with us which one of these were really useful. I will be waiting to listen to your side of the story.
For any doubts or queries, feel free to ask in the comments section below. Do not forget to subscribe to our newsletter and share it on Facebook, Twitter, Google+ and LinkedIn.