As we stand at the dawn of a new year, it’s time for new resolutions and beginnings. With this post, I will be sharing some new techniques of off-page optimization which is perfect to take you ways ahead of your competitors. Though, before getting into the nuances, let me give you a brief introduction of what off-page SEO actually means. Here we go!!
What is off-page SEO?
although a lot of people assume Off-page SEO to be link building, it is way beyond this. It refers to the various activities that one does away from one’s site to raise the ranking of a page in search engine results. This includes article writing, business listing, forums etc. Not to forget, it is one of the most crucial and deciding factors based on which Google and other search engines rank decide the top rankers.
Off-page SEO or Link building has always been a controversial topic in blogging industry. There is no sure shot formula to grow one’s website ranking because nobody exactly knows what might work or not.
Most of the companies focus on domain authority, page authority and alexa rank before making any backlink. Though I personally would not recommend using any of these because they aren’t what Google would consider. These have been formulated by different companies based on their convenience and preference which might not really be the best one for you.
Personally speaking, I don’t mind using a website that might be a recent one but which fulfils the below mentioned criteria rather than an old one which doesn’t serve my purpose. Following are the things to keep in mind before creating the back link.
- Starting with the quantity i.e. the number of posts and their frequency. If the website has been continuously sharing good stuffs that will be really the one to go for.
- Are they related to your industry? Being a part of the same industry actually helps.
- Social sharing, followers & comments do help in analysing a website in a better way. Hence, one should think twice before creating a back link with websites which has hardly any fans, followers and comments.
- I would also go for those websites who might have got penalized by Google in past for some reason but are still continuously working for their improvement. For e.g. Ebay.com
- The location of the website visitor’s plays an important role as well. Is a website getting visitors from a particular location? Is it from your location or not? Look for websites that have visitors from your location or else ignore. To track the location of the visitors, one can use tools like www.similarweb.com, www.alexa.com etc.
Now, that you have a fair idea regarding off-page SEO, let’s move on to the best off-page SEO techniques.
1. Keyword Research:
It might surprise many of you to see keyword research in the list. Trust me, without targeting keywords in your back links can be a total wastage of all your efforts. Prepare a keyword research list before you start.
Let’s take an example:
Suppose you are a real estate consulting firm who plans to come up with an informative post related to real estate industry like: 10 reasons to invest in a property in Gurgaon.
One can begin with a little research through Google Keyword planner and make a list of few searchable keywords and their long tail variations. This will help in creating a post which actually serves the purpose.
Next is to maximise profit through link building. Say for e.g. while searching on Google for guest blogs related to your industry, you found a good blog where you would be interested to share this content. So before sharing, you have to link your website url with a call to action word in your content.
For blogs with author bio option, mention that you are an expert of that industry and give a brief introduction about you and your company. The whole idea is to give as much details as possible on these websites about your business which will help your business through link building.
2. Search Engine Submission:
It is an effective tool of web promotion which helps in the direct submission of a website to a search engine. A form of internet marketing that notifies search engines of the existence of website content so that they include the site in their indices and search results and acts as an aid for the webmasters to increase the rankings of a web page.
This can be beneficial, in case the site has not been found by the major search engines. Most of the major search sites frequently revisit already indexed sites to ensure that their search results reflect current content.
There are hundreds of sites on internet through which you can submit your website to multiple search engines just by a single click. All you have to do is search for Free Search Engine Submission sites list which will give you a plethora of options of good websites like http://www.freewebsubmission.com for bulk search engines submissions.
3. Blog Posting:
There are 2 types of blog postings on internet one is internal blog posting and other being external blog posting. An Internal blog format can be something like this: www.searchenginetimes.com/blog. The biggest benefit of an internal blog post is the authority to do anything at our own end. For e.g. there isn’t any sought of insecurity of a blog being deleted due to some mistake. This makes it my most favourite method. In external blog posting, one creates their own blog on someone else’s domain such as BlogSpot and the blog format will be something like this: www.searchenginetimes.blogspot.in. To find external blogs creation websites you can use the search commands like Free Blogging Sites for Creating Blogs, Best Free Blogging platforms etc. This can be a great way of driving traffic from different places to your own blog.
4. Infographics Submission:
It is basically, a kind of a visual representation of a lot of information, concisely represented mostly through statistics, vectors or explanatory images. This is has now become one of the best way of link building. And Google too likes to see infographics and Video’s in their posts. There are multiple infographic creators available like www.canva.com, https://piktochart.com etc.
There are multiple infographics submission sites as well such as: http://visual.ly, http://bestinfographicsdesign.com or you can search on Google by asking for Free Infographics submission directories, Free Infographics submission sites list etc.
5. Guest Posting:
Guest posting is a method where one writes to get published on someone else’s blog or website. It is one the best ways to drive traffic from others blogs to your and a really tough yet preferred way to improve the rankings.
These are the top 15 great search commands which you can use to find good guest blogs to write:
- Keyword/yourCompetitorName + “submit guest post”
- Keyword/yourCompetitorName + “write a guest post”
- Keyword/yourCompetitorName + “guest authors””
- Keyword/yourCompetitorName + “guest blogger”
- Keyword/yourCompetitorName + “guest blog”
- Keyword/yourCompetitorName + “guest Column”
- Keyword/yourCompetitorName + guest post
- Keyword/yourCompetitorName + “guest article”
- Keyword/yourCompetitorName + guest author
- Keyword/yourCompetitorName + “write for us”
- Keyword/yourCompetitorName + “write for me”
- Keyword/yourCompetitorName + “become a contributor”
- Keyword/yourCompetitorName + “contribute to this site”
- Keyword/yourCompetitorName + inurl:contributors
- Keyword/yourCompetitorName + inurl:category/guest
6. Local Listing:
A local business listing is an online entry that contains your business name, address and phone number (NAP) along with other details. There are a lot of websites like Google my Business, Yelp, Foursquare and Yellow Pages where local businesses can create free local business listings.
Creating local business listings is the main work of any local business marketing campaign. Local Business Listings give more visibility for your business and with every new listing you enhance your chances of being found online by customers. The more directories that you are listed on, the more visible you are. If your business is visible online, search engines trust the accuracy of your business data and thus, your chances of ranking on top for local searches grow up. In other words, business listings can are vital as an online version of business information in Yellow Pages.
Listing your business on 100+ directories is going to take a lot of effort and time. You can use an automation tool like www.synup.com to manage your listings efficiently.
7. Own Business Group/ Community in Social Networking Sites:
This is one of the best ways to engage your existing customers and to lead to the new ones. This requires too much time for research. Thereby helping you in building your online reputation. For creating your own group you can utilize the platforms like: Facebook, Google Plus, Linkedin etc.
8. Article Writing:
It wasn’t an exaggeration when Bill Gates declared “Content is King”. It truly is and there is no denying that it is going to rule for many more years to come. Despite the huge demand for people who can provide quality content, it’s a sparse few who actually fit the bill. The market is flooded with people who are the so-called writers but very few actually understand what the search engine needs and a reader is looking for.
Article writing is an easy way to promote your products and services. There is no doubt that it is a slow process but once you have made a proper plan, there is no looking back. It becomes easy and fun once you start reaping the rewards of your efforts.
For submitting articles you can use the sites like: https://ezinearticles.com, www.ehow.com etc. or you can search for Free article submission sites list for finding similar resources.
9. Document Sharing:
Document sharing sites are those sites where we can share our own documents. These documents can be a pdf file, ebook, white paper, power point presentation etc. Just create your document and add the hyperlink of your blog or website in it and upload on these sites. These document sharing sites are good source to get high quality back links from influential websites.
For finding resources for your document sharing you can use the commands such as:
- PPT Submission sites list
- Free slide sharing sites list
- Free eBook submission sites list
- White paper submission sites list etc.
10. Press Release:
Press release submission is a great way to syndicate your content about your new upcoming product. Generally companies declare the news of their upcoming products and services with the help of press release and along with that they provide keywords for the content on which they are going to work.
As a Digital Marketer, I believe that a press release submission is not for all. You should use it only if it suits your business. So think before you invest time and money on this platform.
For free press release submission can you use websites like: http://prsync.com, http://www.prfree.org etc. or you can search on Google with the search query such as: Best free press release submission sites list for finding similar sources.
11. Story Submission:
This is a great platform to showcase your success stories to your new customers where one can discuss the key benefits of working with you, how you can help make their business better etc.
Most of the good websites are usually paid but still there are a few good websites like: https://storify.com, www.scoop.it etc which can be given a try.
You can also search with commands such as:- Free content curation sites, Free story submission sites list etc.
12. Social Bookmarking:
Social bookmarking is an online service for web users to add, store, annotate, organize, search, and manage bookmarks of web pages on the internet with the help of tags or keywords on sites such as StumbleUpon, Digg, Reddit or Delicious. This helps you to go through the bookmarks from any computer which has an online access. These bookmarks can be both, either public or private. If public, your favorite bookmarks will be visible for others to view and follow as well, hence the social networking aspect.
Social bookmarking has become a great tool in building web presence and promoting a business on the Internet. In addition, if you place your links wisely and know which social bookmarking sites offer dofollow links, this strategy will also help your search engine optimization (SEO) efforts.
13. Video Marketing:
Video Marketing is basically the use of all types of video content to market or promote a brand, product or service. It combines your blog message, animated and visually appealing images in a one powerful medium in order to grab the attention of your audience and keep them hooked. This technique is now dominating the digital marketing world because of its nature of becoming viral, entertaining and engaging. In fact, most digital marketers are now implementing different strategies to maximize video marketing and increase their website traffic and lead generation. For uploading your free and premium videos you can use websites like: https://www.youtube.com, http://www.dailymotion.com, https://vimeo.com or for more sites you can search for “Free Video Submission Sites List”.
14. Image Submission:
Undoubtedly, Google will give more preference to the content which has striking and eye catching images and videos in the year 2017-18. It is all about what makes the content more attractive and appealing.
Besides attaching good images, videos and infographics on posts, there are other good techniques to get good quality backlinks through these images. One can utilize the image submission sites which come on top of the list of other techniques. One can use sites such as: Pinterest, Flickr, Fotolog etc and for those trying to figure out other similar options can search on Google with a command like: “Free high PR image submission sites list”.
15. Forums and Communities:
Forums and communities are mediums or platforms on various websites where people can post or comment in a thread and other users who have expertise on that topic can respond to them. It is an exchange of ideas and views on different topics. Every niche has their specific forms. From a marketing point of view they are a great resource for engaging potential customers and also building quality back links.
For finding Forums and communities you can search as follows:
- "Powered by vBulletin" your keyword
- "Powered by Phbb" your keyword
I hope these commands will help you find the forums/communities as per your niche.
16. Directory Submission:
Directory submission is like an online entry form. Where you have to fill the entries which include Business Name, Address, Phone number etc. The Main difference between business listing and directory submission lies in the fact that business listing requires one to verify the online entry like: Address, email, phone number etc. Though it isn’t mandatory in Directory submission. If you want to get maximum benefit from the directory submission sites then properly select your category and fill as much as details as possible about your business.
You can go for websites like: www.dmoz.org, www.jayde.com and much more.
For other similar options, try searching on Google for finding similar websites like: Free high PR directories submission sites list etc.
17. Broken Link Research:
A broken link is an inactive link which results in the display of an error page when clicked up on. It usually occurs when the link being pointed towards a web page is either moved to a new address or has been deleted. It is best to fix the broken links since it can prevent search engines from completely indexing your website. This is somehow a time taking process because you have to check each and every page manually and what and how you can offer through your content to the webmaster.
There are some free tools available in the market as well, which can find the broken links of your website and your competitors within few minutes such as: http://www.brokenlinkcheck.com or you can trigger your query on Google for finding more websites like: free online broken link checker tools.
Question/Answer sites are a great platform for getting clarification about our questions and clear out all the doubts that one has. It helps in knowing the product or service in a better way. Most of the people use them for curating their content by creating a new discussion or by being a part of an already running discussion. This gives them a chance to link their content with that blog or website. There are a few good websites that are very popular and getting a lot of attention from Google such as: www.quora.com, www.answers.com. For more such websites you can search on Google with a query like: Best question and answer sites list etc.
19. Reviews Writing:
Reviews are one of the best methods to search about your products and services. Despite not being a direct approach to lead to the peak, it still helps a great deal in creating a good online reputation. Google looks for words such as Good, Best, Trusted, High Quality in your review section. With these words Google will definitely push you on their panel.
Reviews can be in different formats such as Reviews on your business listing, on Products or any third party website.
For writing reviews, you can suggest your buyer to write about you and your services on Google Business Page and other places where you have listed your business details and products.
20. Web 2.0:
Web2.0 are sites which allow you to create your own page with a unique url. You may publish information and point links from it to your website. These sites are quality websites when it comes to building pages and publishing content. This helps you in link building and achieving top results in SERP. You can use websites such as www.weebly.com, www.tumblr.com etc and for similar sites you can search on Google like: Free High PR Web 2.0 Sites List, Web 2.0 Sites Dofollow List etc.
21. Classified Submission:
This method is also a part of link building methodology and helps a big deal in increasing the traffic of your site. Through Classified sites you can post your ad on the country wise classifieds sites. From here you can sell your product and services on line. I think classified is also a good method for developing business online. Most of the classified submission sites provide no-follow links but only few of them provides do-follow links and most of the time these links get expired within 15 or 30 days. There are hundreds of sites for classified submission such as: Craigslist, Olx etc. or you can search on Google as Free Classified submission sites with high PR etc. I always prefer going for classified submission on local market instead of global market for getting better results.
22. Product Listing:
Product listing is one of the great methods to create awareness among customers about your products. And this is surely; one is the fastest methods for generating extra sales for your website. Maybe it will not provide you direct SEO profit but it will help in creating a good online reputation. Most of the websites work on percentage basis such as www.ebay.com. They have different charges for different-2 categories. You can search on Google with the command like me for your local area sites such as: Best E-commerce website in India, Top E-commerce sites etc.
23. Link Exchange:
There is no doubt that this is less consumable method in link building. But if you will use it properly then these sites also have lot of advantages which includes helping you in generating genuine back links, unique traffic and also in boosting your website traffic. Though, before that you have to check all the SEO parameters. For finding link exchange sites you can search by looking for Top Link Exchange Directory Sites List.
24. Coupons and Deals Submission:
Due to high competition in the market price segment, coupons and deals submission sites have made a strong presence in the market in the last few years. You can take advantage of this trend by submitting coupon codes and deals online for your own store, there by promoting special offers and increasing sales. These sites are a great way to generate high quality back links for your website. You can find other similar websites like https://www.retailmenot.com or search by looking for Free coupon deal submission sites etc.
25. Meme Submission:
Memes are a gif format of your style, thought and expression which forces people to take actions such as likes and shares. It is a great way to get attention from crowd on your products and services. If these memes are made through a proper research then they can be viral in the market and can bring lots of great quality back links from different websites.
There are a lot of great memes submission sites such as: http://www.memes.com, http://cheezburger.com etc or search on Google for finding similar website with the command: Memes submission sites list, The best memes submission sites etc.
Hope this post must have given you a fair idea regarding off page SEO as well as the techniques to master it. So, start the new year with these techniques and do share if they really worked for you or not?
For any doubts or questions, please feel free to ask me in the comments section below.
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